Digital Experiences
As Hei's strategic arm, Hei Labs partners with businesses to build the frameworks for brand evolution.
VISIT
Global marketing
designed to work
everywhere
Introducing a Partnership between Hei & TOPPAN Digital Language.
Campaigns need to work across languages, cultures and regions at the same time.
But strategy, creative and localisation are still handled separately...
and that is where things start to break.
TDL×Hei brings them
together as a single system
across strategy, language
and execution.
Instead of handing work between agencies, everything is developed together, from the first idea through to rollout. What we build is designed to work across markets from the start.
About TDL /
The global leader in Language and Cultural Fluency at Scale
TOPPAN Digital Language is a global leader in translation, localisation and transcreation, helping organisations deliver across markets with speed, consistency and accuracy. Paired with Hei, this capability shapes ideas before they are built, not just adapted after.
Learn more
Two capabilities
One integrated team
“This partnership allows us to support clients earlier, combining language, culture and creative thinking into one continuous system.”
Alexandra Jarvis, Chief Strategy Officer
“With TDL, we’re able to build ideas that are ready to perform globally from the moment they’re created.”
Kenny Yeo, Senior Vice President, Hei
Built to operate
across markets
Strategy, creative, localisation and execution, designed to work together from the start.
Multilingual digital and social experiences
We design and build digital platforms and campaigns to work across markets from the outset, balancing global consistency with local nuance.
- Website design and development
- Campaign microsites
- Mobile and app experiences
- Social media content and rollout
- Multilingual UX and content adaptation
- Local market content production
Multi-market strategy and campaign planning
We develop campaign frameworks designed to scale across regions, aligning messaging and execution so rollout remains consistent and efficient.
- Global campaign architecture
- Market entry and expansion strategy
- Regional campaign planning
- Messaging frameworks and toolkits
- Channel and content planning
Brand and product launch campaigns
We plan and execute launches across multiple markets, building campaigns that adapt across regions while maintaining a clear, unified narrative.
- Campaign concept development
- Launch strategy and rollout planning
- Integrated digital campaign execution
- Content production (video, digital, social)
- Regional adaptation and deployment
- Launch toolkits for local teams
Transcreation and cultural consultancy
We adapt messaging so it resonates in each market, considering language, tone and cultural context as part of the creative process.
- Transcreation and copy adaptation
- Cultural insight and advisory
- Market-specific messaging development
- Tone of voice adaptation
- Content localisation across channels
- Linguistic QA and validation
Global employee experience
We design systems and content that support clear, consistent communication across global teams, from onboarding through to ongoing engagement.
- Internal communications strategy
- Multilingual onboarding experiences
- Employee platforms and apps
- Training and e-learning content
- Culture and engagement campaigns
- HR communication systems
Pop-ups and brand events
We design and deliver physical experiences that scale across markets, adapting concepts locally while maintaining brand consistency.
- Event and activation concept design
- Spatial and experiential design
- Exhibition and booth design
- Localised production and fabrication
- On-site execution and coordination
- Post-event content and campaign assets
